“Suda el Jamón” campaign continuation, as if it were made in 2022.

The campaign “Suda el Jamón” (Sweat The Fat),  was launched in 2007.  

At that time, women were getting too much plastic surgery.

Nike advocated that there was no need to go through the operation room, it’s just a matter of  exercising. 

This project, has been made using the same umbrella concept, but focused on 2022 women.

For this campaign we’ve created a new product, a Smartphone App and a Landing page.

Academic project made in Barcelona School of Creativity.