Packaging and campaign for the new Loewe’s perfume.

Art Direction project for a Loewe’s campaign using the creative concept “The Morning After”.

In Greek mythology, ERSA, is The Gooddest

of dew, and her humidity nourished the plants. Dew symbolize freshness and the day’s beginning. 

Creation of the campaign for the new Loewe’s perfume called Ersa.

Academic project made in Barcelona School of Creativity.